SDEP

JACK IN THE BOX WALKING DEAD EXPERIENCE

Location: SAN DIEGO COMIC-CON INTERACTIVE ZONE AT PETCO PARK

Project Description

A Jack in The Box drive-thru partnered with AMC’s The Walking Dead was transformed into a GIF activation / picture ops complete with a zombie drive-thru attendant. The Petco Park Interactive Zone has been a prime spot for all the non-badge holders to get their hands on some freebies. Our client created a one of a kind experience for all fans of the show as well as the 120,000 people of Comic-Con, San Diego’s largest convention event.

Project Detail

  • Client: JACK IN THE BOX
  • Date: July 21-24, 2016
  • Category: Branding GIF Activation
  • Project URL: http://www.thewalkingdead.com/jack-in-the-box-getting-twd-treatment-at-sdcc/

RESULTS

1000
PICTURES
500
TOTAL SHARES
50
TOTAL PRINTS
SPORTS ILLUSTRATED SWIMSUIT 2016 FAN FESTIVAL
JAGUAR AUTO EXPERIENCE NYC
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